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DOOH · 3 pylon sizes · turnkey service
WALED PYLON
Three pylon sizes for any DOOH application – foundation, build and service from NRW.
Turnkey LED advertising pylons: steel column built in NRW, foundation per statics, equipped with SIGNATURE RATIO or SIGNATURE 960 panels. End-to-end service including planning support, ABC Finance leasing, installation and 24/7 service.
Pixel Pitch 4.4 mmPixel Pitch 5.7 mmPixel Pitch 6.6 mm
In brief
The WALED PYLON is a WALED LED video wall for outdoor fixed installation. Turnkey LED advertising pylons: steel column built in NRW, foundation per statics, equipped with SIGNATURE RATIO or SIGNATURE 960 panels. End-to-end service including planning support, ABC Finance leasing, installation and 24/7 service. Available pixel pitches: P4.4 bis P6.6. Ingress protection: IP66, IP65. Brightness: depending on variant 10.000 nits or 6.500 nits.
Three pylon sizes for any DOOH application – foundation, build and service from NRW.
Three standard pylon sizes for any DOOH application – from the inner-city portrait tower to the 5.12 × 2.88 m large-format pylon at the arterial road. WALED delivers more than the screen: NRW steel build, foundation per statics, planning support, commissioning, 24/7 service – plus optional leasing through our partner ABC Finance with full tax depreciation.
Highlights
What sets the WALED PYLON apart
3 standard sizes
XL large format 5.12 × 2.88 m (16:9), Tower 1.92 × 3.84 m (portrait), Mini 2.56 × 1.44 m (compact) – with SIGNATURE RATIO or SIGNATURE 960.
Full service from NRW
Planning, statics, steel build, foundation, installation, commissioning and service – single source, all from the Ruhr region.
Planning permission included
Our team handles the entire planning permission process – including site assessment, sight-line analysis and authority communication.
Leasing via ABC Finance
Through our finance partner ABC Finance: hire-purchase with full tax write-off, typical amortisation in 24–36 months – the ad revenue pays the lease.
10,000 nits · 24/7 ready
SIGNATURE RATIO with 10,000 nits peak, IP66, 5VB fire rating, −40 °C to +55 °C – uncompromising outdoor.
Refinancing typically < 36 months
5,760 DOOH spots/day × ~16 m² × market CPM = typically €3,000–€4,000 monthly revenue per pylon – amortisation in 24–36 months.
10,000 nits
Direct-sun ready
7,680 Hz
Camera flicker-free
IP66
TÜV certified
5VB
Fire rating UL94
−40 °C to +55 °C
All-year operation
Salt spray
Coastal ready
PYLON XL · 5.12 × 2.88 m (16:9 DOOH standard)
Large-format pylon in classic city DOOH standard. Slim steel body, 20 cm bezel all around, shallow depth. Steel column 30 × 30 cm, screen edge 2.70 m above ground. 16:9 screen with SIGNATURE RATIO (320 mm module, 16 × 9 modules). 14.75 m² ad surface. Single-sided OR double-sided. Locations: city entry, arterial road, intersection.
PYLON XL double-sided · double reach
Optional double-sided: two 5.12 × 2.88 m screens back-to-back, independently programmable. Doubles ad revenue for only ~15% additional cost. Same slim steel build, depth only ~80 cm. Ideal for central reservation, park areas, pedestrian crossings – each direction sees its own content.
PYLON L · 0.96 × 3.84 m double-sided (portrait tower)
Portrait totem double-sided (standard) for shopping centres, supermarket parking, restaurant entrances. SIGNATURE 960, 1 module wide × 4 modules high per side. Slim steel column 30 × 30 cm, depth only ~40 cm despite back-to-back, screen edge 2.70 m. 7.4 m² ad surface (3.7 m² per side), 10–15 cm bezel – perfect for vertical advertising & smartphone-format content.
PYLON M · 3.14 × 1.92 m (near 16:9 landscape)
Mid-size pylon in near 16:9 ratio (1.64:1). Build: 2 × 960 mm + 1 × 1,220 mm SIGNATURE-960 cabinets wide, 2 × 960 mm high. Slim 20 × 20 cm steel column, screen edge 2.70 m. 6.03 m² ad surface, 10–15 cm bezel. Single-sided or double-sided. Ideal for smaller city locations, supermarket entries, gas station forecourts.
Full service: steel build, foundation & permits from NRW
WALED as general contractor: statics and steel construction in NRW (custom-built in our partner workshop), concrete point foundation per soil report, planning permission support with sight-line analysis. Commissioning by our technicians, then 24/7 service hotline. ONE point of contact – not 5 different trades.
Hire-purchase via ABC Finance · fully tax-deductible
On request, finance the pylon through our partner ABC Finance with hire-purchase: full 5-year depreciation, monthly rate refinanced from ad revenue. Example: 5,760 spots/day × 10 s × market CPM = typically €3,000–4,000/month per XL pylon. Typical amortisation 24–36 months.
Technical specifications
WALED PYLON – Technical specifications
| Parameter | PYLON XL | PYLON L | PYLON M |
|---|---|---|---|
| Format | 16:9 Landscape | 1:4 Hochformat | ≈ 16:9 Landscape |
| Screen W × H (mm) | 5.120 × 2.880 | 960 × 3.840 | 3.140 × 1.920 |
| Ad surface/side (m²) | 14,75 | 3,69 | 6,03 |
| Standard build | einseitig | beidseitig | einseitig |
| Optional | beidseitig | einseitig | beidseitig |
| LED series | SIGNATURE RATIO | SIGNATURE 960 | SIGNATURE 960 |
| Module raster | 16×9 × 320 mm | 1×4 × 960 mm | (2×960+1×1.220) × 2×960 mm |
| Rec. pixel pitch (mm) | 6,67 / 8 / 10 | 5,7 | 4,4 / 5,7 |
| Bezel uniform (cm) | 20 | 10–15 | 10–15 |
| Steel column (cm) | 30 × 30 | 30 × 30 | 20 × 20 |
| Body depth (cm) | ≈ 40 (einseitig) / 80 (beidseitig) | ≈ 40 (beidseitig) | ≈ 30 (einseitig) / 60 (beidseitig) |
| Screen lower edge | 2,70 m | 2,70 m | 2,70 m |
| Total height | ≈ 6,2 m | ≈ 6,5 m | ≈ 4,6 m |
| Brightness (nits) | 10.000 | 6.500 | 6.500 |
| Protection | IP66 | IP65 | IP65 |
| Avg power (kW) | 2,9 | 1,4 (beidseitig) | 1,2 (beidseitig) |
| Mains | CEE 16 A | Schuko | Schuko |
| Foundation typical | Punktfund. 2 × 2 × 1 m | Punktfund. 1,5 × 1,5 × 0,8 m | Punktfund. 1,2 × 1,2 × 0,8 m |
| DOOH revenue Ø/month per side | 3.000–4.000 € | 700–1.100 € | 1.200–1.800 € |
| Amortisation typical | 24–36 Mon. | 18–28 Mon. (beidseitig) | 18–28 Mon. |
| Planning permission | i. d. R. erforderlich | standortabhängig | oft genehmigungsfrei |
| Lead time | 10–14 Wochen | 8–12 Wochen | 8–12 Wochen |
* Revenue forecasts based on 5,760 spot slots/day × 10 s and market DOOH CPMs (as of 2026). Double-sided values × 2. Actual values depend on location. Hire-purchase via ABC Finance on request. Steel build, foundation & permit as general contractor service from NRW.
Learn more
Background & technology
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SIGNATURE RATIO
Outdoor fixed LED with unique 320×320 mm module geometry – pixel-precise 16:9 formats up to 5120×2880 mm, 10,000 nits, IP66, TÜV, 5VB fire-proof.
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SIGNATURE 960
Weatherproof outdoor system on the 960 mm grid – ideal for façades, DOOH totems and advertising surfaces.
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FAQ
Frequently asked questions about WALED PYLON
What is the WALED PYLON suitable for?
Three standard pylon sizes for any DOOH application – from the inner-city portrait tower to the 5.12 × 2.88 m large-format pylon at the arterial road. WALED delivers more than the screen: NRW steel build, foundation per statics, planning support, commissioning, 24/7 service – plus optional leasing through our partner ABC Finance with full tax depreciation.
What pixel pitch does the WALED PYLON have?
The WALED PYLON is available with pixel pitches P4.4, P5.7, P6.6. Which pitch suits your project depends on the viewing distance: as a rule of thumb, the pitch in millimetres roughly equals the minimum viewing distance in metres. WALED explains this in detail at www.ledwalls.de/pixel-pitch-erklaert.
What ingress protection does the WALED PYLON have?
The WALED PYLON is specified with ingress protection IP66, IP65. WALED explains what the individual IP ratings mean and which rating is required for indoor, shop window, outdoor or coastal locations at www.ledwalls.de/ip-schutzklassen-erklaert.
How bright is the WALED PYLON?
The WALED PYLON reaches depending on variant 10.000 nits or 6.500 nits. Whether this suffices for your location depends on ambient light: 600 to 1,200 nits in a conference room, 1,500 to 2,500 nits in a lobby, 3,500 to 5,000 nits outdoors in shade and 6,000 nits or more in direct sunlight.
Can I rent or buy the WALED PYLON?
The WALED PYLON is designed for fixed installation and is sold, planned and installed by WALED. WALED VIDEOWALLS GmbH delivers, installs and services throughout Germany from Duisburg. Request a non-binding quote via the LED wall configurator at www.ledwalls.de/konfigurator or the contact form at www.ledwalls.de/kontakt.